What's New

Tired of searching for a bra to fit that perfect outfit? Booby Tape offers the perfect, quick lift with over 16' of adhesion and hypoallergenic, la...

Italy's #1 vegan mascara is here! Elevate your lashes with our eco-friendly mascara that effortlessly volumizes and curls, offering a naturally sop...

Smile, Swipe, Shine with Nouba Noubiotic! This pocket-sized probiotic stick balances your skin's good bacteria, strengthens its barrier, and fights...

Transform your skin with HydroPeptide's Polypeptide Collagel Mask for Face - your ultimate solution for a visibly plumper, firmer, and younger-look...

Hey there, glow-getter! Meet your new Highlighter Palette: a luxurious and silky powder that applies effortlessly, gliding to condition your skin a...

Hydrating, Revitalizing Facial Wipes Experience instant refreshment and a radiant glow on the go! What It Is: Refresh & Glow Facial Wipes are y...

Say goodbye to dull skin and hello to the HydroPeptide Polish & Plump Face Peel! Our two-step system delivers salon-quality results in 5 minute...

Rediscover the youthful look of your eyes with our Leesi B. HydroPeptide Polypeptide Collagel+ Eye Masks. Infused with powerful peptides and pure ...

Transform your skin with HydroPeptide's Polypeptide Collagel Mask for Face - your ultimate solution for a visibly plumper, firmer, and younger-look...

Glow effortlessly with HydroPeptide's Ultimate Radiance 5X Power Peel. This daily exfoliator, enriched with acids and fruit extracts, smoothens, br...

Experience an upgraded skincare regimen with the HydroPeptide Exfoliating Facial Cleanser. This exceptional product goes beyond the scope of an or...

Are you tired of flat, lifeless hair? Say goodbye to those blah moments and hello to hair that's ready to party! Introducing our secret weapon for...

Experience the ultimate solution for hard water-related hair problems with our Hard Water Pre-Shampoo Mineral Remover. Designed to effectively rem...

Say bye to roots and grays with Color Wow Root Cover Up! Our revolutionary formula effortlessly camouflages for a salon-worthy touch-up, with a wat...

A rescue mask for fine dry hair. Experience ultimate hair transformation with Chris Appleton’s Money Masque! This ultra-nourishing treatment repair...

Tone down unwanted oranges and yellows in your brunette locks with Color Control Toning + Styling Foam! Our blue-infused formula quickly neutralize...

Cult Favorite Firm + Flexible Hairspray lightweight hold brushable hair spray Unrivaled perfection, unmatched heat protection. Wh...

The secret to transforming flat, lifeless hair into a voluminous masterpiece. This innovative mist creates lightweight volume without any greasy or...

A high-performance aerating spray for voluminous, full-bodied hair that holds up all day. Effortlessly create sexy, tousled styles with just your f...

Say hello to Raise the Root, the hair spray that will take your volume to new heights. This game-changing formula creates major lift without any of...

Introducing our Pop and Lock Frizzy Control Serum, the ultimate solution for frizz-free, head-turning hair. Say goodbye to unruly strands and hell...

Purple up! Get your hair looking its best with Color Control Purple Toning + Styling Foam! Instantly rid blonde or gray hair of brassiness with thi...

Introducing Color Wow Dream Coat Anti-Frizz Treatment, the game-changer your hair needs for that effortlessly sleek and frizz-free look. Say goodb...

Meet your hair's new BFF—the ultimate blowout spray that ups your drying game with the perfect balance of efficiency and hair love. Say goodbye to ...

Color Security Conditioner offers easy detangling and weightless hydration for thick, coarse hair. It is enriched with Argan oil to nourish and a...

Indulge your hair in the nourishing power of Dream Cocktail - Coconut. This luxurious hair treatment instantly strengthens and hydrates damaged, br...

Introducing Dream Cocktail - Carb, the ultimate hair treatment for fine, thin, and limp locks craving body, volume, and texture. Transform your fla...

Experience the rejuvenating power of Dream Cocktail - Kale. This exceptional hair treatment is designed to strengthen and revitalize weak, damaged,...

Introducing Color Wow's Color Security shampoo—a revolutionary formula that will keep your hair color vibrant, nourished, and looking brilliant! Sa...

Color Security Conditioner offers easy detangling and weightless hydration for fine, thin hair. It is enriched with Argan oil to nourish and add s...

Get your brows salon-ready from the comforts of home with GrandeBROW-LAMINATE! This revolutionary styling gel uses Myristoyl Pentapeptide-17 to nou...

Achieve a look that will last all day—look gorgeous with little effort! Our makeup setting spray is the secret weapon to making sure your makeup lo...

Introducing the Nouba Eyedoll Kajal Eyeliner Pencil 🎨 – the ultimate addition to your makeup kit! This highly-pigmented vegan eyeliner glides on sm...

Fill in lip wrinkles and level imperfections on your skin with the revolutionary Nouba Fill The Lips! Our vegan formula with organic coconut oil &a...

Say hello to evenly-bronzed skin with the Tanning Mitt! This velvety smooth mitt makes it easy to apply self-tanning products with ease and precisi...

Treat yourself to a streak-free, 'just-left-the-beach' glow with our Tanning Mousse! Available in Light and Dark shades to give you that subtle sun...

Radiate sensual beauty with this frosted, velvety highlighting shadow. The highly-blendable formula provides pigmented, long-lasting color and medi...

Indulge your lids with Dirty Love, a highly-blendable, pigmented, crease-resistant single eyeshadow that applies with medium buildable coverage and...

The ultimate luxury in makeup - long-lasting pigmentation with a velvety texture that blends seamlessly, and medium buildable coverage for a look a...

A highly-blendable, long-lasting color with a velvety texture and a medium buildable coverage for a refined, tasteful look. The frosted high shine ...

Introducing Faith, a finely-crafted eyeshadow single for a look that is as timeless and sophisticated as it is modern and vibrant. With its highly-...

Get that bold shimmery glam look instantly. Loose glitter in a small jar with a convenient sifter. Smudge-proof Dries instantly Light-reflecting ...

A lip brush that's great on the makeup counter and on the go. Its retractable mechanism makes lip applications effortless, convenient, clean, preci...

A highly-pigmented, ultra-smooth, smudge-proof, waterproof gel eye pencil that will enhance your eyes with precise definition or smolder for a dra...

Look bright eyed and bushy tailed, no matter how you feel! Pigment rich, this product glides on smoothly to quickly correct inner eye area darkness...

Finally—glitter that stays put! Glitter adhesive with convenient applicator. designed to work in perfect harmony with our Glitz glitter. Feat...

Get that bold shimmery glam look instantly.Loose glitter in a small jar with a convenient sifter. Smudge-proof Dries instantly Light-reflecting...

This creamy formula is sheer to blend easily onto the face; cheekbones, brow bone, eyes, décolleté and body to accent them with a polished perfecti...