What's New

The secret to transforming flat, lifeless hair into a voluminous masterpiece. This innovative mist creates lightweight volume without any greasy or...

Cult Favorite Firm + Flexible Hairspray lightweight hold brushable hair spray Unrivaled perfection, unmatched heat protection. Wh...

Tone down unwanted oranges and yellows in your brunette locks with Color Control Toning + Styling Foam! Our blue-infused formula quickly neutralize...

Purple up! Get your hair looking its best with Color Control Purple Toning + Styling Foam! Instantly rid blonde or gray hair of brassiness with thi...

Introducing our Pop and Lock Frizzy Control Serum, the ultimate solution for frizz-free, head-turning hair. Say goodbye to unruly strands and hell...

Say hello to Raise the Root, the hair spray that will take your volume to new heights. This game-changing formula creates major lift without any of...

A high-performance aerating spray for voluminous, full-bodied hair that holds up all day. Effortlessly create sexy, tousled styles with just your f...

Meet your hair's new BFF—the ultimate blowout spray that ups your drying game with the perfect balance of efficiency and hair love. Say goodbye to ...

Introducing Color Wow Dream Coat Anti-Frizz Treatment, the game-changer your hair needs for that effortlessly sleek and frizz-free look. Say goodb...

Experience the rejuvenating power of Dream Cocktail - Kale. This exceptional hair treatment is designed to strengthen and revitalize weak, damaged,...

Introducing Dream Cocktail - Carb, the ultimate hair treatment for fine, thin, and limp locks craving body, volume, and texture. Transform your fla...

Indulge your hair in the nourishing power of Dream Cocktail - Coconut. This luxurious hair treatment instantly strengthens and hydrates damaged, br...

Color Security Conditioner offers easy detangling and weightless hydration for thick, coarse hair. It is enriched with Argan oil to nourish and a...

Color Security Conditioner offers easy detangling and weightless hydration for fine, thin hair. It is enriched with Argan oil to nourish and add s...

Introducing Color Wow's Color Security shampoo—a revolutionary formula that will keep your hair color vibrant, nourished, and looking brilliant! Sa...

Get your brows salon-ready from the comforts of home with GrandeBROW-LAMINATE! This revolutionary styling gel uses Myristoyl Pentapeptide-17 to nou...

Achieve a look that will last all day—look gorgeous with little effort! Our makeup setting spray is the secret weapon to making sure your makeup lo...

Introducing the Nouba Eyedoll Kajal Eyeliner Pencil 🎨 – the ultimate addition to your makeup kit! This highly-pigmented vegan eyeliner glides on sm...

Fill in lip wrinkles and level imperfections on your skin with the revolutionary Nouba Fill The Lips! Our vegan formula with organic coconut oil &a...

Say hello to evenly-bronzed skin with the Tanning Mitt! This velvety smooth mitt makes it easy to apply self-tanning products with ease and precisi...

Treat yourself to a streak-free, 'just-left-the-beach' glow with our Tanning Mousse! Available in Light and Dark shades to give you that subtle sun...

Introducing the perfect frosty lip gloss that delivers richly pigmented color with a comfortable, velvety finish. Our highly-pigmented formula is ...

Radiate sensual beauty with this frosted, velvety highlighting shadow. The highly-blendable formula provides pigmented, long-lasting color and medi...

Indulge your lids with Dirty Love, a highly-blendable, pigmented, crease-resistant single eyeshadow that applies with medium buildable coverage and...